The founder of the Diesel brand, designer Adriano Goldschmied, has passed away.
Italian designer Adriano Goldschmied, who created the Diesel brand, passed away at the age of 83. He died on April 5 after a long battle with cancer, reports WWD. Goldschmied was born in 1944 in Trieste to a Jewish family. His creative journey began in the 1970s, and in 1974 he launched the denim brand Daily Blue. Ten years later, he founded Genious Group, which brought together the Diesel and Replay brands. In 1993, the designer co-founded the Agolde brand, and in 2000, together with Yul Koo, he launched AG Adriano Goldschmied in Los Angeles, which helped jeans be perceived as a premium product. Goldschmied also collaborated with Chloé on denim recycling and developed a premium line for Gap called Gap 1969. In recent years, Goldschmied lived in Asolo (Treviso province), splitting his time between Italy and Los Angeles. He continued to work actively: he revived Daily Blue in an eco-friendly way and collaborated with Pioneer Denim, OVS, Isko, and ArtMill. Just days before his death, on March 23, 2026, he gave an interview to FashionUnited, where he enthusiastically talked about new projects in denim innovations.
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More news about the event:
Adriano Goldschmied, co-founder of the Diesel jeans brand, has died at the age of 83. This was reported by the Italian newspaper Fatto Quotidiano. 19:46 06.04.2026 IA Tatar-inform - Kazan
Designer Adriano Goldschmied, founder of the Diesel brand, has passed away at the age of 83. 19:24 06.04.2026 Business Online - Kazan
News from neighboring regions on the topic:
Italian designer and founder of the Diesel brand Adriano Goldschmied has died at the age of 82. 21:50 06.04.2026 Yamal-Media - Salekhard
Adriano Goldschmied, Italian designer and founder of Diesel, has died at the age of 83. 04:14 07.04.2026 Komsomolskaya Pravda - Yuzhno-Sakhalinsk
The famous jeans designer and founder of the Diesel brand has died at the age of 82. The well-known Italian couturier Adriano Goldschmied, who was called the "denim guru," passed away in Italy. 20:05 06.04.2026 76.Ru - Yaroslavl
The "godfather of jeans," Italian designer Adriano Goldschmied, has passed away at the age of 83. 19:55 06.04.2026 Moika78.Ru - St. Petersburg
Adriano Goldschmied, the famous jeans designer and founder of Diesel, has died at the age of 82. 20:49 06.04.2026 29.Ru - Arkhangelsk
Adriano Goldschmied, the "godfather of denim fabric," has died at the age of 83. The Italian designer passed away after battling cancer. 19:21 06.04.2026 Rzn.Info - Ryazan
Co-founder of Diesel Adriano Goldschmied has died at the age of 83. Photo: istockphoto/Frank Brennan. Italian designer and entrepreneur Adriano Goldschmied passed away on April 5 after a long battle with cancer. 18:56 06.04.2026 RTV-Podmoskovie - Podmoskovie
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The founder of the Diesel brand, designer Adriano Goldschmied, has passed away.
Italian designer Adriano Goldschmied, who created the Diesel brand, passed away at the age of 83. 06.04.2026. Business Online. Republic of Tatarstan. Kazan.