"We defeated illegal advertising": how Kazan profits from "outdoor advertising"

      In the budget of Kazan, more than 300 million rubles were received from outdoor advertising for the year 2025.

      "Transforming the advertising market into a resource for development."

      Outdoor advertising is a full-fledged element of the urban environment that shapes the visual appearance of the metropolis. To ensure it benefits everyone, a balance is needed between the interests of the city, businesses, and the comfort of residents, stated the head of the outdoor advertising and information department of the Kazan executive committee, Askar Bagautdinov, at a business Monday meeting. "Our task is to establish this balance and transform the advertising market into a resource for development. According to the results of 2025, the income of the Kazan budget from advertising exceeded 314 million rubles," he noted, adding that in 2026, an increase of more than a third is planned – up to 420.6 million rubles. According to Bagautdinov, last year, 24 advertising structures were temporarily dismantled in the city, mainly in the area of construction of the second metro line along Fuchika and Academician Sakharov streets. As a result, budget revenues decreased by almost 10 million rubles. However, in 2025, five structures were also restored – the resumption of payments for them will allow the city budget to receive 1.7 million rubles in 2026.

      A third of bus stops are serviced by advertising companies.

      "The department continued its work on the development of city-format advertising structures combined with bus shelters. The implementation of this project allows the city to replace old bus shelters with new ones at the expense of advertising companies, as well as ensures their quality service maintenance," the head of the department transitioned to the topic of public transport stops. Advertising companies regularly clean the stops: removing dirt and snow, taking down advertisements and graffiti. They also update the pavilions – painting them, repairing benches, and replacing glass. As Bagautdinov noted, last year, advertising companies installed 13 new shelters, and another 36 stops were taken for maintenance. Currently, they manage almost 500 stops, which is about a third of all stops in Kazan. "The department has formed a targeted plan to transfer the maintenance of another 23 shelters to advertising companies. A project has also been prepared for the installation of 28 shelters that will replace outdated municipal bus shelters of the old model. In addition, after changes are made to the advertising structure scheme, permits will be obtained for another 19 new bus shelters," added the head of the outdoor advertising department of Kazan.

      "Practically completely suppressed the practice of installing illegal advertising structures."

      "Regarding the control over the placement of advertising structures, I want to note that in Kazan, the practice of installing illegal advertising structures has been practically completely suppressed. Over the year, the department identified only one illegal advertising structure, which was dismantled by the owner based on a notice issued by the department," Bagautdinov emphasized. According to him, special attention is paid to illegal informational structures installed on municipal land. In 2025, 41 such structures were identified. "Violators are usually networkers, the auto business, public catering, gas stations, and retail. Almost all structures were either legalized or voluntarily dismantled by the owners. Five structures remain in operation," the head of the department added. In addition, the city continues to fight against vehicles that are used solely for advertising. This refers to cars that stand in one place for months or years, taking up parking spaces along the roads, and sometimes creating hazards on the roads. Last year, 44 such vehicles were identified, of which 18 were dismantled, materials on 16 were sent to the Federal Antimonopoly Service, and 10 remaining are still in progress.

      "Outdoor advertising has confirmed its status as a full-fledged resource for the development of the city."

      "It can be stated that we have defeated the illegal advertising market. We have come a long way from uncontrolled installation of billboards on the streets of the city to the only case of illegal advertising installation last year. This is a significant, systematic effort," commented Ildar Metshin on the situation.

      According to him, outdoor advertising has confirmed its status as a full-fledged resource for the development of the city, as last year the city budget was replenished by 314 million rubles. "But the main thing is to establish a delicate balance between the commercial interests of businesses, filling the treasury, the comfort of residents, and preserving the architectural appearance of the city," Metshin concluded.

      Photo: © Ramil Gali / "Tatar-inform"

      More news about the event:

      Ildar Metshin: "The count of saved objects is in the dozens."

      2.5 billion rubles were invested in historical objects in Kazan over the year, and this year 24 buildings are being restored.

      "The restoration of the historical center has become a systematic job for us," 16:22 13.04.2026 Business Online - Kazan

      "We have defeated illegal advertising": how Kazan earns on "outdoor advertising."

      In the budget of Kazan, more than 300 million rubles were received from outdoor advertising for the year 2025.

      "Transforming the advertising market into a resource for development."

      Outdoor advertising is a full-fledged element of the urban environment, 15:07 13.04.2026 IA Tatar-inform - Kazan

      Kazan's planned income from outdoor advertising has been increased to ₽420.6 million.

      Last year, revenues from advertising activities in the city budget amounted to 314 million rubles. 13:51 13.04.2026 TatCenter.ru - Kazan

      Last year, 13 new bus shelters were installed in Kazan at the expense of advertising companies.

      A third of all city stops are under business maintenance.

      Photo: Denis Gordiyko

      Kazan continues to modernize outdated bus pavilions. 13:46 13.04.2026 Administration of Kazan - Kazan

      Ildar Metshin: "We have defeated the illegal advertising market."

      Only one illegally installed advertising structure was identified in Kazan over the year.

      Photo: Denis Gordiyko

      Kazan has managed to minimize the number of illegal advertising structures. 13:46 13.04.2026 Administration of Kazan - Kazan

      Ildar Metshin: "Outdoor advertising has confirmed its status as a resource for the development of the city."

      Last year, outdoor advertising brought 314 million rubles to the Kazan treasury.

      Photo: Denis Gordiyko

      The revenues of the Kazan treasury from outdoor advertising placement for the year 2025 amounted to 314 million rubles. 13:46 13.04.2026 Administration of Kazan - Kazan

      Kazan is testing a new outdoor advertising control system using artificial intelligence.

      The program allows determining the absence of informational messages on billboards, the presence of broken pixels on digital surfaces, and more.

      Photo: 13:46 13.04.2026 Administration of Kazan - Kazan

      Ildar Metshin on new rules for placing media facades and street advertising: "The comfort of residents will continue to be our main priority."

      A ban on sound and projection installations for advertising has been introduced in Kazan.

      Photo: Denis Gordiyko

      New rules for placing media facades and street advertising have been established in Kazan: the minimum area has been increased, 13:45 13.04.2026 Administration of Kazan - Kazan

      In the capital of Tatarstan, an AI system for controlling outdoor advertising is being tested.

      A pilot project for monitoring the condition of advertising structures using artificial intelligence has been launched in Kazan. 13:12 13.04.2026 Kazan Vedomosti - Kazan

      Metshin announced victory over the illegal advertising market in Kazan.

      Anna Salnikova, news feed editor.

      In Kazan, illegal advertising structures have been almost completely eliminated. 12:58 13.04.2026 ProKazan.Ru - Kazan

      By the end of 2026, 28 new advertising structures will be installed in Kazan.

      This was reported at a business Monday meeting by the head of the outdoor advertising and information department, Askar Bagautdinov. 12:41 13.04.2026 TatCenter.ru - Kazan

      Kazan expects an increase in budget revenues from advertising in 2026.

      According to the results of 2025, the income of the Kazan budget from outdoor advertising exceeded 314 million rubles, and in 2026, an increase of more than a third is planned – up to 420.6 million rubles. 12:37 13.04.2026 IA Tatar-inform - Kazan

      In Kazan, budget revenues from outdoor advertising have fallen.

      In the budget of Kazan, 314 million rubles were received from advertising activities for the year 2025, reported at a departmental meeting by the head of the outdoor advertising and information department, Askar Bagautdinov. 12:22 13.04.2026 Business Online - Kazan

      Metshin announced victory over the illegal advertising market in Kazan.

      Kazan has managed to minimize the number of illegal advertising structures. 12:16 13.04.2026 GTRK Tatarstan - Kazan

      News from neighboring regions on the topic:

      In Engels, an "advertising cleanup