Smart technologies: how not to overpay for tours and tickets online
When public data is combined with personal information, the user grants online companies access by "accepting" notifications before reading them.
Travel agencies are becoming increasingly inventive, integrating AI-powered online tools into their sites. This allows them to analyze a user's previous search queries and present a list of personalized offers — but at a higher price. Many people, without thinking, check the box when a website asks for consent to process our cookies. However, it is those cookies that later "spy" on us, tracking our preferences, such as purchasing airline tickets or booking a hotel. Many have noticed that after the first time viewing availability for a flight or a hotel room, the price is higher the next time the page is opened. This is due to AI-based software tracking cookies to identify consumer habits and increase company profits by automatically offering services at higher prices if we are searching for a vacation in a specific location or time period.
To avoid this, it is important to understand how the mechanism works. When public data is combined with personal information, the user grants online companies access by "accepting" notifications before reading them. In doing so they open the "door" to private information. Therefore, the next time a pop-up appears on the screen asking to accept the use of cookies, you should click "Reject all." If that option is unavailable, go to settings, open "Advanced options," and disable cookie tracking. This will prevent sites from later pushing more expensive offers on us. If the consent box for cookie use is already checked, find "Delete all cookies" in your browser. After that you can start booking again, and it's quite likely you'll save more than a thousand rubles.
Zelenodolsk territorial office of the State Alcohol Inspectorate of the Republic of Tatarstan. Photo: IA "Tatar-inform"
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