In London, demand for Russian kulich has sharply increased before Easter.

      Easter bread quickly sold out in the shops of the British capital

      Before Easter, there was a surge in demand for kulich in London. The Russian goods store "Kalinka" in the city center ran out of Easter bread by April 10. "Kalinka" orders kulich from the Baltics and Germany. The article notes that the popularity of Easter eggs has also increased, although they are sold in supermarkets. In the elite Eastern European cuisine store Mari Vanna in the Knightsbridge area, all kulich was sold out by the morning of April 11. A "Large Easter Basket" with three kulich of different sizes, a chocolate bunny, and 10 Easter eggs at Mari Vanna cost $135. Earlier, "Gazeta.Ru" reported that most Russians celebrate Easter. There are differences in traditions depending on age and gender. For instance, people over 55 are more likely to bake kulich at home, while younger audiences prefer ready-made options. Kulich with raisins is more favored by men and those over 55, while young people choose kulich with cottage cheese filling, cream, or chocolate.