T2 will create a secure infrastructure for data exchange.
T2, a Russian mobile operator, emphasized the role of telecom as an integrator. This was reported by Irina Lebedeva, the Deputy General Director for Commercial Activities of the company, at the "Digital Industry of Industrial Russia" (CIPR) conference.
At the session dedicated to adtech, Irina Lebedeva noted that telecom has a unique layer of data: a verified user identity based on SIM, geolocation, and an assessment of payment behavior. - Operators can take on the role of integrator for secure data exchange between banks and other players. T2's immediate plans include the creation of a Data Clean Room - a trusted environment that will allow for secure information exchange without disclosing user data, where the encrypted phone number serves as the profile identifier, - emphasized Lebedeva. - The next steps include monetization through a subscription model like Data-as-a-Service (access to verified audience profiles), and exploring entry into adjacent markets on the same principle: in credit and insurance scoring, logistics.
The creation of infrastructure for secure data exchange will consist of several stages: • By the end of 2027, the operator will create the technological and legal foundation for working with data in a demand-driven mode. This includes data auditing and bringing them to a unified standard, launching a Data Clean Room for secure data interaction among all players - from retailers to banks - using the encrypted phone number as a universal link. This stage involves developing the legal framework for legitimate data use in AI chains. • In 2028-29, it is planned to launch infrastructure for interaction between AI agents - to create a secure interface for requests from agents of verified profiles without disclosing user data; to integrate with multi-agent commercial platforms, and to scale the Data Clean Room by including new partners and data sources. • In the final stage of the plan starting in 2030, the company will focus on strengthening its position in the market as an infrastructure player. This includes monetization through a subscription model like Data-as-a-Service (access to verified audience profiles), and exploring entry into adjacent markets on the same principle: in credit scoring, logistics.
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