"Sabantuy is such an uplift of the soul."

      The site of JSC "TAIF-NK" gifted the residents of Nizhnekamsk an atmosphere of celebration and unity

      Photo: Artem Ryabov

      Racing cars, a photo bus equipped with AI technologies, the best artists of Tatar pop, as well as an inflatable climbing wall, a baseball trampoline area, mega bowling, and many other activities were presented by JSC "TAIF-NK" at Sabantuy-2026. The site attracted guests like a magnet. Honorary guests could not pass by either: the head of Tatarstan Rustam Minnikhanov, the Deputy Prime Minister of Yakutia Sergey Mestnikov, and the mayor of Yakutsk Evgeny Grigoryev. Details can be found in the material of "Real Time."

      The fusion of ancient traditions and modernity

      The site of JSC "TAIF-NK" once again confirmed its status as one of the most vibrant and interesting at Sabantuy. Oil refiners delight guests every year with colorful decorations and a rich cultural program. — Sabantuy is our traditional holiday. Of course, it was not celebrated on such a scale before, but now, celebrating it in a modern interpretation, we pay tribute to the traditions of our ancestors. Today, villagers are summarizing the results of the sowing campaign. Although we do not engage in agriculture, we have a close connection with farmers — we supply them with fuel without which the machinery simply cannot operate. Therefore, we also consider this holiday our own. I wish the residents and guests of the city, as well as the team of TAIF-NK, great mood and success in the future! — wished the general director of JSC "TAIF-NK" Alexey Khamov. Adults began to dance to the well-known hits of Tatar pop. Artem Ryabov

      Upon arriving at the site of JSC "TAIF-NK," visitors were immediately immersed in an atmosphere of unrestrained fun and genuine joy. Adults began to dance to the well-known hits of Tatar pop. The musical mood was also created for guests by the first Tatar cover band in Russia, "Mingazov." — TAIF-NK are our long-time friends! We perform at this site every year with great pleasure. Guests always greet us warmly and applaud. This year we brought original and folk songs. We will sing together with the audience! — shared details of the musical program soloist Ilyas Mingazov.

      Children, trampolines, and endless fun!

      While adults were having fun to Tatar tracks, children demonstrated strength, agility, and ingenuity in sports competitions. The inflatable climbing wall became perhaps the most popular place for children in the entire square. Kids climbed to its top and received sweet gifts for it. The baseball trampoline area and mega bowling were also loved by young guests. The inflatable climbing wall became perhaps the most popular place for children in the entire square. Albert Mukhlakov

      Two friends, Amina Gafurova and Samira Khamzina, shared that they had been waiting for Sabantuy for a whole year to have fun to their heart's content. — We jumped on trampolines, kicked balls, climbed the climbing wall, and threw hoops. It was very, very, very cool! — And we also fought with robots — balloons. It's fun here! — the girls excitedly shared their emotions.

      In the lenses of cameras

      Another highlight of Sabantuy-2026 from JSC "TAIF-NK" was the photo bus equipped with artificial intelligence. Each guest could create photos with the coolest filters and effects. The result was instantly displayed on the screen. And the best part — the photos could be printed immediately and taken away as a bright memory of the holiday. — The photos are super! It was unexpected to see myself soaring on a paraglider, — said Ekaterina Lebedeva with a smile while looking at the freshly printed photos. A photo zone styled like a traditional Tatar village was also organized at the site of JSC "TAIF-NK." It was as popular as the photo bus. — Please take our picture, — the Zaripov family asked the journalist of "Real Time." For them, Sabantuy is one of the most beloved holidays. And every time they come to the square, they first check out the site of JSC "TAIF-NK." — To say that it's great here is to say nothing! Our children just love this courtyard. And until they participate in all the activities, we won't leave. So it turns out that we spend almost the whole day here: dancing, having fun, and enjoying delicious lunches. There is always tasty homemade cuisine here. We like everything very much, — admitted Ruslan, the head of the Zaripov family.

      Champion drives

      Another unofficial photo zone at the site of JSC "TAIF-NK" became the racing cars of the sports team "TAIFMOTOSPORT." Before the guests of the holiday stood the Cupra VZ Leon of the "Touring" class. Albert Mukhlakov

      Thus, before the guests of the holiday stood the Cupra VZ Leon of the "Touring" class. In April of last year, Dmitry Bragin, a multiple national champion, drove this car in circuit races as part of the Russian championship. The competitions took place at the racetrack in Grozny. Next to the Cupra was a racing buggy. It was specially created for the Russian rally raid championship. Such cars also participate in the Paris-Dakar races. — We do not just display cars for entertainment. This is primarily about promoting motorsport. It is important for us that young people see how this sport is developing. There is nothing better in this class in Russia. We want young people to be inspired and engage in motorsport in the future. Who knows, perhaps among these children are future champion racers! — enthusiastically said Aydar Lutfullin, mechanic of the "TAIFMOTOSPORT" team. Next to the Cupra was a racing buggy. It was specially created for the Russian rally raid championship. Albert Mukhlakov

      — Very cool cars! Inside the cabin — like in a space rocket! Everything is at the highest level! — shared his impressions Sergey Lisyukov, who was very interested in the racing cars.

      The industrial heart of Tatarstan

      The head of Tatarstan Rustam Minnikhanov, who came to congratulate the residents of Nizhnekamsk on the holiday, could not pass by the site of JSC "TAIF-NK." He visited the oil refiners together with the Deputy Prime Minister of Yakutia Sergey Mestnikov, the mayor of Yakutsk Evgeny Grigoryev, and the mayor of Nizhnekamsk Radmir Belyaev. This year, two folk holidays took place in Nizhnekamsk — the Tatar Sabantuy and the Yakut Ysyakh. Albert Mukhlakov

      After inspecting all the courtyards, the delegation took their honored places in the stands of the central square to witness the colorful prologue. — Nizhnekamsk is a source of our special pride, it is the industrial heart of Tatarstan. It is a city of strong and determined people. A city that celebrates its 60th anniversary this year, — said Rustam Nurgalievich, welcoming the guests of Sabantuy, and separately noted its special value this year: — Today, two traditionally folk holidays — the Tatar Sabantuy and the Yakut Ysyakh — have united. This is a living example of how rich our country is and how organically our cultures intertwine, bringing us closer together and making us stronger. Among the awardees was Nikolai Pustoplesnov, a machinist at the Benzinov plant of JSC "TAIF-NK."

      "The most important thing is the feeling of unity"

      On this day, 45 thousand people visited the Nizhnekamsk Sabantuy. And perhaps every one of those who came to the plow holiday stopped by the oil refiners' site. Perhaps every one of those who came to the plow holiday stopped by the oil refiners' site. Artem Ryabov

      — Sabantuy is everything. It is the most important holiday, even more important than New Year. It is in our blood. Sabantuy is such a lift of the soul. My mother always said: "At Sabantuy, dance, wish something from the heart — and everything will come true for you," — shared Lilia Sultanova. — I came to the holiday with my whole family. We participated in contests, had fun, and enjoyed the music. I am very glad that Sabantuy gathers so many people. It is an opportunity to see those I haven't seen for a long time, — admitted Ramisa Gizatullina. — The most important thing is the feeling of unity and belonging to culture. Sabantuy reminds us of our roots, of history. In such moments, you understand how important traditions and connection with ancestors are. This holiday is not only for fun but also for reflection on who we are and where we come from, — noted Nelya Nazmeeva.

      Warm reception and diverse entertainment from JSC "TAIF-NK" made this holiday unforgettable for all participants and guests of Sabantuy. Until late evening, despite the drizzling rain, people danced, communicated with each other, and shared the warmth of their hearts.

      Lilia Egorova

      More news about the event:

      The plow holiday in Nurlat: the fates of Gabdulla Kariye