"Running is a contract with oneself": showman Arseniy Popov will participate in the SberPrime Kazan Marathon

      Theater and film actor, showman, and improviser Arseniy Popov will participate in the SberPrime Kazan Marathon, which will take place in the capital of Tatarstan from May 1 to 3. The organizing team presented a motivational video in which the artist showcases his running routine and shares his personal relationship with running. The video can be viewed on the social media channels of the SberPrime Kazan Marathon via the link. "Running is often reduced to numbers: how many kilometers, what pace, how long it took. But for me, running is about something else. The first minutes are always unpleasant. My body aches, my breath is uneven, and the only thought in my head is, 'Why am I doing this?'. But I just run: one step, another step, and another. In fact, every time you decide anew — to continue or to stop. Every time — it's a deal with yourself. Every time — a small victory. That's why I run the SberPrime Kazan Marathon. Not just for the finish, but for the start," Popov said. The SberPrime Kazan Marathon plans to gather up to 40,000 participants this year and continues to enhance not only the scale but also the meaningful agenda of the event. Registration is already open on the website kazan.run, and anyone can join the race — from beginners to experienced marathon runners. "Arseniy Popov is a person who knows how to be honest on camera. It was important for us to show running without idealization — as each participant experiences it. Through doubt, effort, and inner choice. This video is about recognizing oneself, not about achievement," noted the director of the SberPrime Kazan Marathon and the TIMERMAN sports event series, Vadim Yangirov. Let us remind you that the SberPrime Kazan Marathon will kick off on May 1 with children's races. On Saturday morning, participants of the 10 km distance will start running, and in the afternoon — the 3 kilometers. In the evening, a large pasta party and traditional nations parade and concert will be organized. For the fifth time, the Russian Marathon Championship will take place as part of the Kazan Marathon, starting on May 3. The strongest Russian athletes are preparing to take the start, and they will be challenged by invited athletes from foreign countries. There will be aid stations and support zones along the route, as well as interactive activities from Sber's ecosystem services, including SberPrime and Samokat.

      The total prize fund of the SberPrime Kazan Marathon will exceed 10 million rubles. More than 37,000 people from 33 countries have already registered for the event.