The profitability of marketplaces continues to decline.
Photo: IA SM-News May 15 – IA SM.News. Such technical filters have significantly complicated access to domestic services for users within Russia (users have started to turn to them less frequently and spend less time on these platforms) and beyond its borders. As a result, the artificial limitation of traffic has weakened the competitive positions of Russian digital platforms in the international market. "The blocking of VPN services in April 2026 led to a decrease in mobile traffic for all major Russian marketplaces. Wildberries was hit the hardest, with its mobile traffic dropping by 10%, and desktop traffic by 6%," informs analyst Alexey Zhivov. The blocking of infrastructure services like VPNs will continue to artificially cut off part of the solvent audience and reduce platform reach both domestically and abroad. The profitability of marketplaces is further declining due to the constant rise in logistics tariffs, increased storage costs in warehouses, and fierce competition for customers. In these conditions, platforms will have to factor in new costs in commissions for sellers, which will lead to higher final prices and a slowdown in the growth rates of the entire industry. "The drop in traffic has caused a decrease in sellers' revenue by 3–30% compared to March. According to experts, the total losses for the industry from these restrictions could reach 7 billion rubles," summarized Zhivov.
Earlier, IA SM-NEWS reported that Wildberries and Ozon are changing the rules of the game: returns, payments, and rating calculations.
More news on the event:
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 17:38 15.05.2026 Kazan.Sm.News - Kazan
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 17:38 15.05.2026 Kazan.Sm.News - Kazan
News from neighboring regions on the topic:
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 23:28 15.05.2026 Kemerovo.Sm.News - Kemerovo
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 18:46 15.05.2026 Ryazan.Sm.News - Ryazan
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 20:18 15.05.2026 Ufa.Sm.News - Ufa
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 20:13 15.05.2026 Ekb.Sm.News - Yekaterinburg
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 20:13 15.05.2026 Ekb.Sm.News - Yekaterinburg
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 18:06 15.05.2026 Kaluga.Sm.News - Kaluga
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 18:06 15.05.2026 Kaluga.Sm.News - Kaluga
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 18:03 15.05.2026 Izhevsk.Sm.News - Izhevsk
The profitability of marketplaces continues to decline
Photo: IA SM-News
May 15 – IA SM.News. 18:03 15.05.2026 Izhevsk.Sm.News - Izhevsk
"Ъ": "Ozon", "Wildberries" and Yandex Market lost 7 billion rubles due to VPN blocks
Users have become less active on marketplaces due to VPN blocks. 16:55 15.05.2026 Moika78.Ru - St. Petersburg
Russian marketplaces faced a decline in sales in April 2026 after platforms were required to block incoming traffic from services that bypass restrictions. Business Online
Real Time
IA Tatar-inform
The Supreme Court of Russia has submitted a bill to the State Duma proposing to mitigate penalties for the acquisition and storage of narcotic substances in large and especially large quantities. IA Tatar-inform
The opening of a new gas turbine unit by SIBUR at "Kazanorgsintez" is a very important project that strengthens the energy security of Tatarstan. IA Tatar-inform
IA Tatar-inform
IA Tatar-inform
Real Time
Real Time
Among the results are two hotels, the Turks took "Yar Park," Yegorov partners with Chuvashia, Tughan Batyr goes to India. "They are turning into growth points, hubs where technology meets capital, entire ecosystems are born," Business Online
The Kyrgyz Republic is interested in increasing the export of environmentally friendly agricultural products to Russia and OIC countries. IA Tatar-inform
The parties agreed on joint academic exchanges, business missions, internships, and other projects. TatCenter.ru
The share of OIC countries in Tatarstan's foreign trade turnover exceeded 50%. IA Tatar-inform
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"Ak Bars" - "Lokomotiv": when and where will the third match of the Gagarin Cup final take place
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The profitability of marketplaces continues to decline.
Photo: IA SM-News May 15 - IA SM.News. 15.05.2026. Kazan.Sm.News. Republic of Tatarstan. Kazan.