On Youth Day, federal speakers will perform in Kazan.

      As part of the "Youth Day" festival on June 27, creative, sports, and interactive zones will be operational, with special attention given to the educational lecture hall, where federal speakers will perform. According to the press service of the Ministry of Youth Affairs of Tatarstan, the lecture "From 'Wow!' to 'I'll take it!': the anatomy of effective marketing in business" will feature Dmitry Yakovlev, an expert in creative marketing for businesses. He will dedicate his speech to how to turn audience interest into actual purchases, as well as discuss what makes up an effective marketing strategy and how to create a compelling offer. Additionally, the program will include a block on artificial intelligence, with the meeting "AI as a new tool for visual art" focusing on how neural networks are becoming part of a new visual culture. Participants will discuss why young authors actively use AI in design, media, and content creation, and what the role of the artist and creator is. The speaker will be media artist Liza Livada. An open conversation titled "Hustle in the Maternity Ward and Other Chronicles of the Astrakhan Farm" will take place with Timur Dalgatov, known as Tima Farmer. He is an entrepreneur managing a family farm spanning 4,300 hectares, with an audience of over 2 million people. Those interested can participate in the lecture "How to Play Life and Win: A Lecture on the Benefits of Controlled Foolishness." Here, they will discuss why excessive seriousness can hinder creativity. The federal speaker for the lecture will be comedian, blogger, director, musician, and podcaster Sergey Mezentsev. The Youth Day festival at "URAM" will bring together representatives of youth organizations, students, young professionals, activists, volunteers, and anyone interested in modern formats of self-realization, creativity, business, and social activity.

      Registration can be done on the official website. Youth Day is held with the support of the Federal Agency for Youth Affairs, the Government of the Republic of Tatarstan, the Ministry of Youth Affairs of the Republic of Tatarstan, and event partners. The project is conducted in accordance with the objectives of the national project "Youth and Children" in support of the campaign "Opportunities for Youth 3.0."

      Based on materials from Tatar-inform.ru

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